Tag Archives: lifeisnoyoke

I thought I was the model employee

I was loyal.

I was responsible.

I was dependable.

I was hard-working.

I was smart.

I was honest.

I was hungry.

I was willing to sacrifice sleep, family, and love — all for the good of the company. I was the model employee, wasn’t I?

But then it hit me. Getting it done on-time, correctly, and with a smile on my face wasn’t enough.

All that stuff was nothing without status. Status of the project. Status of the deliverable. Status of the status.

Once I figured out how to give status, I figured out how to be the model employee.

Give status and you can be a model employee.

[On a related note, lifeisnoyoke is looking for model employees.]

Quality endures

Another reason expecting quality is best in the long run.

Facebook announced an update to their News Feed algorithm this week to focus on high quality content. They aim to serve you more news and less “meme photos.”

That’s good news for publishers, like lifeisnoyoke (wink), that have always believed in quality. What’s more, articles from the past will now resurface in News Feeds to “keep the conversation going” for longer.

Moral of the story? Expect better content on your Facebook News Feed. And expect better quality of yourself.

mcdonalds bulletin board above Chicago El train showing egg white delight and saying all yolks aside

McDonald’s Egg White Delight: Are They Yoking?

My Thoughts on Egg McMuffins Made with Egg Whites

I get asked all the time about McDonald’s Egg White Delight.  Most often, it sounds like, “Yo, Do you care that McDonald’s is using your phrase ‘All yolks aside’ to promote their egg white McMuffin?” My response is always the same.  I laugh.

McDonalds Egg White Delights are def NOT noyoke.  They’re not even worth eating on a rest day.  Here’s why McDonald’s Egg White Delights are not healthy and are no different from all other McDonalds products: Junk.

Yes, McDonald’s Egg White Delights are void of egg yolks.  Yes, eating eggs without yolks is fewer calories and nearly void of any saturated fat or cholesterol.  And yes, if you’re going to eat McDonald’s breakfast anyway, opting for egg whites is probably a better choice.  But the eggs themselves come from highly processed, caged hens.  Then, before they get to your sandwich, they’re microwaved and doused in non-stick spray made liquid margarine (a mix of several hydrogenated oils).  Alas, while the egg white on the Egg White Delight pretty bad for you, it’s probably the healthiest part of the entire sandwich.

The meat and cheese on the Egg White Delight make the seemingly healthy egg white guilty by association.  The cheese acts as the treated, colored and processed salty glue that holds everything together.  Cheese that’s pure and fresh isn’t hardly healthy, let alone this crap.  The meat, similarly, is a hardly meat.  Chemically enhanced with phosphates, nitrates and other preservatives, the Canadian bacon struggles to serve any nutritional purpose.  Put the “meat” and “cheese” together and you get a tref, colorful, salty middle layer.  And that’s just what’s in-between the English muffins!

The English muffins, seemingly the most innocent part, include a secret weapon.  No, not gluten or enriched bleached flour, even though they’re in there and are a formidable contributor to American obesity. McDonalds’ English muffins are loaded with high-fructose corn syrup.  Why?  McDonalds injects HFCS into its muffs to make them sweet and, more importantly, addicting.  Yes, HFCS is addicting and causes obesity and general laziness.  Most normal, store-bought muffins, however, have no HFCS.

Conclusion: McDonald’s is still McDonald’s, not NOYOKE

So to answer the question I get all the time, I don’t care that McDonald’s uses “All yolks aside” in their ads for the Egg White Delight.  It’s not a threat to me or my brand.  It cannot compete with the quick and easy scrambled egg whites with kaleapple cinnamon quinoa, or any other breakfast you can make in five minutes.  Healthy breakfasts never include chemical-laden egg whites, highly processed meats or cheese, or HFCS-enhanced English muffins.  That stuff is NOT good for you.  And that’s noyoke.

The “Do not Like” feeling

When you “Do not Like” an organization’s fan page, how does it make you feel?

“I’m healthy.  I’ll never give McDonald’s a ‘Like’.”

“I have a quiet facebook newsfeed.  I’ll never give DraftStreet a ‘Like'”

“I don’t like that guy.  I’ll never give Lifeisnoyoke a ‘Like'”

The impact “Do not Like” of varies.  Fortune 500 companies hardly feel it.  Startups are knicked.  The grassroots initiative is bruised.  But, there’s always impact.  And making an impact feels good.

The invisible “Do not like”

You’re asked to like facebook fan pages all the time.  When you decline, or say “Do not like”, what is your message?

If you say no to McDonald’s, you’re saying no to their products.  No to their impact on society.  No, don’t market to me.

If you say no to Draftstreet, you’re saying no to their services.  No, I don’t want to play.  No, I don’t want to join the conversation.

If you say to lifeisnoyoke, you’re saying no to their content.  I don’t like your ideas.  I don’t want to change my views on food.

The exact message varies when you “Do not like”.  But, it’s always clear.  And always yours.

Own it.