Monthly Archives: July 2014

The new SEO — Reader Favorite Optimization

What are your favorite websites?

Chances are, they are all:

  • Lightning fast.
  • Written with a distinct voice.
  • Loaded with original (not stock) images.
  • Ad-free (or at least TASTEFULLY presented ads).
  • Silent, unless you ask for sounds.
  • Full of useful, original, rich content that’s on-point.
  • Something you’re compelled to recommend to friends and family.

If a website fails to meet ANY of these (necessary) conditions, how could it be one of your favorites?

And if it’s not one of your favorites, why would Google ever want to serve it to you at the top of a search query?

This, my friends, is the new Search Engine Optimization (SEO).

Might as well name it “Reader Favorite Optimization.”

Or, RFO, for short.

How’s YOUR site optimized?

Respecting serial position

Landlords and similar businesses who lease property must cover costs. Management, overhead, etc.

To cover these costs during the lease, they have two choices:

  1. Collect small fees during the middle.
  2. Collect large fees in the beginning and in the end.

Given what we know about the serial position effect, why would landlords and similar businesses choose choice 2?

Surely, choice 1 (spreading small fees across the middle instead of a giant fee for “move-in” and “move-out”) would be better for the long-term relationship between the customer and the brand.

At the very least, have some respect for the recency effect; don’t charge big fees in the end.

Otherwise, your tenants, who in today’s world determine your reputation online, won’t have respect for you.

Avi, Aaron, Paul — (co MVP’s)

Sports teams have ’em. Offices have ’em. Attendees of a vacation, or night out, or any other gathering of friends have ’em.

They’re your most valuable player (MVP).

Recognize your MVP publicly? The bar is raised for everyone else.

Don’t recognize them publicly? It’s a race to the bottom.

Who was your MVP recently?

Three lemon dance

Location only gets you so far. Your service or selection only gets you so far.

But your preeminence?

Your preeminence will take you to the promised land.

What’s your preeminence?

Know this about toeing the line

It doesn’t matter.

It doesn’t matter that you have a baffling slider, or are an up-and-coming and affable attorney, or are admired by new staff and clients for your honest approach to consulting.

If you don’t pitch to contact, or are a threat to the credibility of the preeminent successor of the family law firm, or are leaving to pursue entrepreneurship and a better life, you’ll be shown the door and used as an example.

Sure, when you don’t toe the line, you might get kicked to the ground.

But, ask Francisco Liriano, my future brother-in-law, or me “what’s better?”.

Toeing the line or flourishing as yourself.

Two choices when advocating for change

When advocating for change or reform, you have two choices:

  1. Nag negatively. Calling out “the enemy” and what they’ve done is the most common example. “Look at them. Here’s how they’re evil.”
  2. Promote positively. Focusing on the power of “we” is a good example. “Look at us, here’s what we do (or don’t do).”

The former is easier.

The latter, however, is more difficult but gets WAY more traction.

It’s “how we do” at Life is NOYOKE. 🙂


Open letter

Dear old friend,

You have a gift.

You know what it is.

Please do it every day and share it with the world.

It doesn’t need to be a home run every time. Doubles, singles, even strikeouts, are okay.

But please, old friend, you know who you are and know your gift.

Share it.

Share it every day.

Your old friend,

For your 4th of July consideration

The 4th of July is a day off.

Treat it like one.

Do things you wouldn’t normally do on a work day.

  • Relax.
  • Have fun.
  • Appreciate the little things.

And consider staying off Instagram, Twitter and Facebook the rest of the day.

Because, hey, it might just make those things you don’t normally do a whole lot better.

Happy 4th of July.

Honestly: Take note

Honestly, this is my best post ever.

Honestly, there’s more revealed in this report than I’m comfortable sharing.

I’m only saying “honestly” because I’m being dishonest or because I’ve been dishonest in the past.

Figure out how to never need to use the word “honestly.”

Then, everything you think, say, and are perceived as will be honest.

Because “honestly” equals dishonesty.