Soft openings

Instead of a grand opening, why not try a soft opening. Fewer people, less hype, less risk.

With a soft opening:

  • Mistakes are seen by fewer people.
  • Participants feel closer to you and your brand.
  • Highlights and lowlights are easier to consider when nimble.

Books, blogs, movies, restaurants, small-businesses, relationships, TV shows, domiciles, etc. are all similar in this respect.

Start slow with a soft opening.

Wash. Rinse. Repeat.