Big drug dealers have a simple strategy. Sell a highly addictive, high-margin, readily available product in mass to low-income neighborhoods. Example: Frank Lucas, heroin, and Harlem, NY. He claimed to earn $1 million dollars per day.
Big Food has a simple strategy, too. Sell a highly addictive, high-margin, readily available product in mass to low-income neighborhoods. Example: Irene Rosenfeld of Mondelēz (formally Kraft Foods), Oreo Cookies, and Mobile, Alabama. She makes $28 million dollars per year.
That we perceive the former at any differently than the latter makes me want to do drugs.
Getting good at your job. Understanding the formula. Achieving your goals with ease.
At that point, your job gets difficult again. The difficult part is how to leave your customers with something more. Something to ponder. Something that really sticks.
Obviously, sales people have customers. But so do educators. And retirees. And blue-collar workers. Everyone has a job, and everyone has customers. And at some point, everyone’s job gets easy. Even comedians experience it.
Great speeches are not remembered for their words. It’s the feeling. Feelings of hope. Feelings of joy. Feelings of pride.
Or in Senator Cruz’s case, feelings of disgust. Boredom. Max pain.
These feelings can come from words, yes. But they must be, from the speaker’s perspective, the truth. And from the heart.
Some of the greatest speeches, renowned for their words, were most impactful because of the feelings they roused. I Have a Dream Speech. Gettysburg Address. Any of Obama’s campaign speeches. Well written, but delivered with an energy that was unforgettable.
It’s the energy projected that sells seats. Makes bridesmaids cry. That starts revolutions.
Speak from the heart and with passion and with energy. Your words may not be remembered, but your speech will.